The book outlines the central principles and mechanisms that
are applied in fashion retailing and illustrates as to how the major tasks and
roles intertwine from the conceptualisation of the product through to the
presentation of a finished garment to the customer and in doing so demonstrates
how the key functions such as design, buying, merchandising, technology,
production, logistics and selling each with their unique specialised operations
manage to achieve this.
The book is also unique in that in addition to the fundamentals of the
subject content it practically also
follows the end to end journey of a model CH Clothing Company as it
threads its way through all the key disciplines and incorporates mini case studies
with challenges that are designed to test the understanding of the reader.
It will be particularly beneficial to students and those who
are maybe considering a career in the industry. Individuals who are already
part of the fashion buying and merchandising community will find this book to
be invaluable in that it provides a complete simplified overview of all the
integral activities and roles that go to make up the topic and thereby will
provide a broader insight into their own career.
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