Wednesday, 21 September 2016

BALANCED RANGE STRUCTURE - JOE SOAP'S OUTFITTERS



Joe Soap’s product offerings consist of the following product types and groupings such as the Menswear, Ladies wear, Girls wear and Boys wear which then are cascaded down into categories or departments. Within each category there is further subdivisions of the parent category which describes the sub categories which then are divided into product groups with similar attributes. Within each product group there has to be an optional number of permutations of styling features ,fabric types , designs colour ways and size ranges that are selected which consolidates into the entire balanced offer that Joe Soap’s will construct in order to safeguard the broad satisfaction of the customer profile that they seek to satisfy.
The illustration below attempts to describe the construction of Joe Soap’s structure and decision options that are required for their shirt department in their Menswear group.

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