The book
outlines the fundamental principles and mechanisms that are applied in fashion
retailing and illustrates as to how the major tasks and roles intertwine from
the conceptualisation of the product through to the presentation of a finished
garment to the customer and in doing so demonstrates how the key functions such
as design, buying, merchandising, technology, production, logistics and selling each with their unique
specialised operations manage to achieve this.
It will be
particularly beneficial to students and those who are maybe considering a
career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable
in that it provides a complete simplified overview of all the integral
activities and roles that go to make up the topic and thereby will provide a
broader insight into their own career.
CHARLES NESBITT
graduated with a degree in Economics specialising in Business Economics from
Stellenbosch University, South Africa. He spent thirty five years at a leading
retailer in Southern Africa where he was exposed to all the key disciplines of
retailing during this period.
Check it out at
No comments:
Post a Comment